Tuesday, March 18, 2008

Basics of Online Marketing

This is a basic insight for all those who are new in Online Marketing or want to pursue their career in internet marketing. This blog will help you understand the basic terminologies and concepts you need to understand to start with online marketing.

Online Marketing also known as internet marketing or EMarketing is marketing over the internet. Internet has brought unique benefits marketing including low costs in distributing information and media to a global audience. Internet marketing helps an organization to grow and promote an organization using online media.

The organization before involving into any internet marketing activities need to clear the focus on what they are expecting from going online. There are two major concepts that they need to differentiate while doing online marketing which acts as a foundation for their company’s growth. The difference between STRATEGY and TACTICS. Let me pose some differences of them. Any Company needs to focus on the strategy before investing online. Strategy helps save time and money. This is like a focus on the plans or the long term plan which requires commitment. Whereas Tactics are short term action, tool or resource. Tactics are ongoing and requires regular exercise. Strategies on the other hand are the roadmap for the overall plan and tactics are the vehicle for the trip. Only if you understand the difference between the two helps to step ahead with marketing online.

Below you can find the video Of Tim Berry MD, where he speaks on the concept of strategy and tactics in detail or can you go online to check out the video http://www.youtube.com/watch?v=380Wiw3uAvM

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